This design was created to promote a summer festival and showcases artwork from my Salty Soul Brighton icons collection, celebrating the distinctive character and spirit of Brighton through my original illustrations.
Utilising some of the artwork from my Salty Soul Brighton icons collection, were translated to greetings cards as shown in the images below.
This is an example of one of the campaigns I worked on during my time at OneFamily. It was a print campaign designed to appeal to both parents — who would ultimately be taking out the ISA — and young children, who would be engaged through the illustrations, counting activities, and colouring elements.
The deliverables included a double-sided A4 leaflet and an A1 poster, both of which were displayed in children’s nurseries. My role involved laying out the copy and creating an eye-catching, on-brand design that primarily appealed to parents while also offering interactive elements for children.
The campaign was further supported with an Amazon voucher incentive.
My role in this social media creative work, primarily for Instagram, was to develop a range of reusable design templates that were simple, on-brand, and easy to adapt for future content. The designs were also created to work cohesively within Instagram’s grid layout, ensuring a consistent and visually engaging appearance across desktop and mobile views.
A personal project that takes up any 'spare' time that I have (warning: small children do not furnish you with much spare time!). Salty Soul is the love child of my friend Aimee and me - a brand inspired by Brighton in the UK. Having worked together for over 15 years, we created Salty Soul Clothing from a shared love of:
These are a few examples of social media creative that we have collaborated on via Canva:
The artwork for the various products in the Salty Soul Clothing range was created by me using a combination of Adobe Illustrator, Adobe XD and Phtotoshop.
The wearable art works in the 'Iconic' collection feature graphic designs that represent my take on some of the various landmarks dotted around the city of Brighton. Celebrating the Palace Pier, The beloved old lady West Pier, Hove Peace Statue, Hove Beach Huts and Madeira Terraces Arches.
The designs in the 'Elements' collection features paddle boarders, surfers, kite surfers and more.
The wearable art works in this collection are inspired by Brighton and Hove's iconic landmarks. Celebrating the Palace Pier, The beloved old lady West Pier, Hove Peace Statue, Hove Beach Huts and Madeira Terraces Arches.
If you've got this far, then thank you for taking the time to explore my work. You can find more projects, experiments, and past collaborations on my projects page.