Design

Build (CSS/HTML/JS)

Child Trust Fund options

Customers with a Child Trust Fund can find the options available to them confusing. In order to help educate and warm users up to their product maturity journey I was tasked with the design and build of some content slides. These slides were designed to sit before account registration, so a user would see these before gaining access to their online account. The desired outcome to this project was to give some insight into the user's options and help influence a user's descion by warming them up to their available options. Ultimately we wanted to make the maturity journey easier and less confusing.

The results

After this additional part of the overall maturity journey had gone live, there was a significant increase in new poduct investments. With thousands of customers gaining access to their fund each week, small improvements can make a big difference. Figures coming soon...